I’ve been in several discussions/arguments about the importance of Alexa. This is the conclusion I’ve come to….
Is Alexa Important: YES
Is Alexa accurate: NO
Think of it this way… Alexa is to Web Marketing/Advertising as Arbitron is to Radio Marketing/Advertising. Arbitron is a tool that determines which radio stations have the most listeners and who their target audience is. Radio sales people use this the data, which is far from accurate, as a sales tool to get new advertisers. So why do they use inaccurate data? Simple… because it’s the only data they have. It’s the only measurement that will help advertisers determine ROI (Return on Investment). Now, take that same principle and apply it to Alexa… Although it’s not necessarily accurate, it still has importance.
|
| Rank Improvers |
| Visit this group |
As always, give me your thoughts…
Tags: alexa, marketing, openjason, technology, rankings, pagerank, compete rank
Unfortunately you’re totally correct. Alexa is a joke, its not accurate but people that don’t understand how it works will always use it to measure how much traffic a website gets.
We gotta live with it.
Yes, we definitely have to live with it. The good thing is that we, as marketers know how to improve rankings with Alexa… so, it could work in our benefit.
Yeha.. I have seen some cases when alexa ranking confuses you..
I agree, it is hard not to ignore Alexa. It has some validity that it can give you a rough idea of how well a site is ranked but after the first million, does anyone really care?
yes PR value tells the truth
I too agree… however PR is really not much better.
yeah, alexa is absolutely a joke.
Firstly, in Snapshot one can compare only three sites. Secondly, sites with less that 10000 uniques are excluded and thirdly, this is available only for the US audience. These three limitations still keep Google the favorite followed by Alexa.
Alexa is a very important benchmark to determine the rankings and traffic of sites. Google is placed at the 2nd position as per Alexa rankings and traffic rankings and is facing tough competition from Live.com and of course Yahoo.